In today’s digital marketplace, almost every small-to-medium-sized business has a website. There are around 2 billion websites on the World Wide Web. With such huge data and traffic online, it’s truly difficult for companies to gain a complete outlook of their website’s performance. This is when website analytics tools come in handy.
Website analytic tools help businesses to track their performance on the internet. They can also help you identify problems and necessary improvements needed to scale up your business and strengthen online presence.
Let’s check out the best website analytics tools for 2022!
Matomo gives users complete control of all data generated on their websites. Currently, the tool has over 1 million active users. Not only does it track the customer journey on the website, but it also offers full ownership and protection for sensitive data.
This web analytics tool has privacy laws, including GDPR, HIPAA, CCPA, and PECR. It comes with many customization options too. You can check the behavior of visitors on your website - from location to time spent, and more. This tool helps you maximize your SEO efforts with the right keywords for the website’s content.
Hotjar is a relatively new tool for web analytics. But, it is very useful and effective for companies trying to get a clear image of website traffic. In addition, there are polls and surveys to get valuable feedback from online customers. With this tool, your marketing analytics team can make necessary changes to increase the conversion rate.
There is no limit to access to the tool by several people in your firm. In addition, Hotjar has conversion funnels that help you to know what drives visitors away from your site. Heatmaps will help you know where the visitor clicks on the web page, how far they scroll, and more.
If you want to know how visitors interact with your websites, then Mixpanel is the tool for you. You can check numbers, understand the latest SEO trends, and do a lot more with this tool.
After tracking the metrics, you can check the KPIs trends over time to identify improvement areas on your website. Also, you can set timelines, let’s say two weeks, to see how your customer base is growing on the website.
Google Analytics is one of the best, free, and easy-to-use web analytics tools available in the market. Many enterprises use it to efficiently and accurately track their business growth on online platforms.
You can view and create custom website reports as per your requirements by selecting the required fields and metrics. Also, you can create custom URLs and see from which source you get the maximum traffic.
The website analytics tool offers you the choice to view the entire visitor behavior, including the point they entered to the point they exited.
Woopra is a real-time web analytics tool used by many organizations for optimizing customer behavior. It offers live visitor stats trend reports, which help you identify the key metrics that change with time. Besides this, you can have a live chat with visitors to know what they want and why they leave your page.
SEMrush is an all-in-one website analytics tool for improving the online visibility of your website. It focuses on organic traffic and keywords. Also, it can find which websites are getting traffic from specific keywords. With SEMrush, you can know how much traffic keywords and topics can get for your site.
With advanced features of Smartlook, users can see if anything went wrong in the UX or implementation. It makes traffic tracking much easier for you and the marketing team.
With just one click, you can get recordings of all the drop-offs and make improvements for better conversions. There is automatic event tracking, and you can also see statistics for your recently launched site.
Chartbeat is a real-time web analytics tool that helps to improve audience engagement, inform editorial decisions, and increase loyalty. It tracks everything, from how long visitors spend time on the site to where they browse.
With specific needs of audiences and marketers in mind, Chartbeat offers traffic analytics for conversion, video engagement, referring sites, and more.
It’s another excellent web analytics tool that can help you know visitors’ behavior with heatmap technology. Crazy Egg is famous for scouting the website’s usability. More than 300,00 website owners are using it to improve their analytics for online platforms.
Crazy Egg provides a heat map, scroll map, overlay, and more to track a website’s operation. All in all, this helps you boost the profit from your site.
Kissmetrics starts believing that every metric you measure isn’t a click or page view. It’s a person! So, this tool creates a visitor profile for every customer or reader to your website and tracks all their activity when they sign up.
With this tool, you can know what the visitors bought and what they like about the product. Also, it helps you know what makes them move away from your site.
Microsoft Clarity is a tool that records how website visitors interact with them. It is free, simple to use, and quick to set up.
Heatmaps are provided by the tool to highlight the page areas that generate the most visitor engagement.
Microsoft Clarity can be used to determine which website elements are operational, determine what needs to be repaired, and test new ideas or upgrades.
Web analytics is important to stay competitive in the online marketplace in 2022. You can choose the right tool that best accommodates your preferences, needs and budget.
Brand awareness plays a vital role in acquiring customers as it is the first step of the marketing funnel. Generally, it refers to the shopper's ability to recall and recognize the brand. There are various reasons to build or increase brand awareness. First, it helps to keep the brand at the top of the mind of customers.
It is a fact that consumers prefer famous brands over unknown ones. So, brand awareness is the initial step in making a well-known brand. It is like a bar of gold; the more you polish it, the more it will shine. A well-polished or prepared brand spreads like a fire. Brand awareness creates a positive perception in the customer's mind.
If shoppers know about the brand, they can be comfortable with it. As a result, when they decide, they will most likely purchase your product, not one from your competitors. Brand awareness enables businesses to achieve their goals. It can enlarge the audience, increase website traffic, maintain brand affection, and cultivate leads.
Minimal differentiation in products leads to cut-throat competition existing in the industry. Therefore, brand awareness matters a lot. It helps to improve brand equity, better sales, and high market share.
Learning the different types of brand awareness is important for marketers to make proper marketing strategies. The following are three categories of brand awareness depending on the target group's perceived importance.
Brand recognition means customers can recognize your brand in a sea of different brands. This type of awareness does not need a buyer to recall the brand name. Instead, it focuses mainly on whether consumers can recognize the brand based on visual packaging.
It is an impromptu recall of a brand through memory. Most customers are unable to recall above 3 to 5 brand names. It is because of individual and brand factors such as usage, education level, marketing strategies adopted by the company, etc. These brands make a segment of the evoked set of customers.
Top-of-mind awareness is a set of top 3 brands always purchased by the customer. It is the consideration set of customers. The ultimate goal of all marketers is to take the brand to this consideration set of customers.
For instance, Levis is the most well-known brand when you talk about jeans. Most people know its brand ambassador, advertisements, and even the advertisement song. It shows that buyers trust this brand.
The awareness about brands and the general public is not an overnight process coming from advertisements and marketing campaigns. Instead, it comes with multiple efforts aiming to create a customer base. So, the following are some ways to build brand awareness and make an everlasting impact on a target audience:
New connections give you an opportunity to learn about the hobbies, likes, dislikes, and passions of people. So, pay proper attention to how they speak and what things excite them. The brands find out these traits and advertise them accordingly.
Social interaction is critical for human beings. It helps you to remain connected, recognized, and learn new things. Similarly, a brand works, so it is essential to connect with the audience to make sales and be social. Therefore, most successful brands promote their products and services on social media platforms.
One of the effective product promotion ways is storytelling, whether promoting a brand or products. In this way, the audience can strongly recognize you or connect with you. In addition, you can add depth to an advertising campaign by telling the story related to the brand projects.
You narrate a story related to the truth. For example, you may tell customers about the founder's struggle, the brand origin, expansion over the years. People love stories, so ensure that it is authentic for making more impact.
An excellent way to establish a brand is to let famous brands talk to their audience about you. To do so, partner with well-known brands, companies, celebrities, influencers, etc., who have a large follower base. For example, Facebook intelligently used this strategy. It partnered with various niche influencers to increase the awareness of its latest product, "Facebook Watch."
One of the best ideas to promote a brand is to start a referral program. This strategy delegates the work of advertising a brand to other people at lower cost than you bear it while doing it yourself. Moreover, referrals can more powerfully convince people than advertisements.
Set up a referral program where existing customers get some amount when they bring more customers. Moreover, if you provide good commission rates, it will attract affiliates who have large followership.
To achieve a high degree of brand awareness, focus on brand associations or brand loyalty. It significantly influences your marketing efforts. The strategies mentioned above will surely help you create and increase brand awareness. It will attract a devoted audience, compel them always to buy your products, and encourage others to do the same.