With Christmas right around the corner, small businesses need to kickstart ideas for increasing sales and converting leads. Small businesses can turn their talents, time, and resources to grow their consumer base and profits with effective marketing.
With many shopping online, Christmas is a great opportunity to capitalize on customers’ urges. By the end of 2021, holiday retail sales in the United States is projected to hit about 843.4 billion U.S. dollars. Christmas, being the biggest festival, constitutes the largest portion of this ever-increasing figure.
So, businesses need to define clear goals for sales and work towards achieving targets during the festive season. Let’s look at a few affordable yet effective Christmas marketing strategies for small businesses:
Creating a gift guide for people can be immensely rewarding to customers. Harried customers struggling with gift ideas can use these guides to buy advertised products for their loved and dear ones.
Another way you can make the product guides better is by introducing categories- like “tech-savvy” or “Hostess gifts” and more. Dedicate space for celebrity favorites in your gift guides.
The products preferred by celebrities tend to sell better, so remember to stock up on those. You can refer to a celebrity’s social media feeds or peruse images of them for identifiable brands. Cross-reference these with your inventory for the catalog.
Christmas is the best time to produce short, helpful content incorporating your brand and the holiday theme. Keep the videos short, meaningful, and useful. Slip in thoughtful product promotion. The video must address an issue faced by clients that your product can solve.
Highlight why your product is helpful and the advantages it has over competitors. Post your videos across different platforms to maximize your brand’s reach and engagement.
This does not mean you have to collaborate with a competitor. Think of your product and look into small businesses which offer complementary services.
For example, if you run a hair salon, team up with a nail technician. If you offer combined services at a discount, you can cross-promote and grow both your customer bases. This can introduce you to new potential customers and new partnerships.
Incorporating a countdown timer is one of the most effective techniques to achieve anticipation and exclusivity. It creates a sense of urgency and encourages your site visitors to act right away.
A countdown timer is perfect for advertising a one-time sale within specific time periods. You can promote events, book launches, or webinars requiring registration.
A countdown timer is an exceptionally beneficial tool for boosting holiday sales. This gives buyers the unambiguous indication that your festive deal will be brief and spurs them into action.
It’s important to create ads or marketing campaigns around your product. You can update your website to reflect holiday cheer. This is the time your customers will be looking for the best deals and product placements. Updating all the images with festive ad campaigns can be an option.
The budget-friendly option is to hire designers. Designers can use photo manipulation to create a Christmas-themed product display. Small businesses should focus on displaying exclusive items that are out of reach during other times.
You can follow up with email marketing to reach customers who have purchased from you before. A pro tip is to optimize your site for mobile users. Shoppers predominantly use their phones for gift browsing and purchases.
Consider making online gift cards available. It’s a great way to shop for that one person who’s challenging to shop for or indecisive. You would also be minimizing waste, which is a nifty bonus.
They are also the perfect gifts for those who have everything and don’t want anything for Christmas. Online gift cards can be a thoughtful last minute gift, or even a substitute for forking over cash.
Between Christmas and when people return to work in the new year, there is a carte blanche. This is a perfect moment to step up your sales momentum. This is the period when most people are sedate, happy, and relaxed with their families - but also lounging on their phones. Launch a follow-up flash sale and aggressively discount any items you want to move quickly.
You can use your email marketing to offer a “Thank You” sale with special deals and campaigns that are valid till January. You can also follow up with “You forgot this in your shopping cart” prompts or remind them of items in the wishlist. These can prompt your customers to make a purchase while still in a holiday mood.