In today’s digital marketplace, almost every small-to-medium-sized business has a website. There are around 2 billion websites on the World Wide Web. With such huge data and traffic online, it’s truly difficult for companies to gain a complete outlook of their website’s performance. This is when website analytics tools come in handy.

Website analytic tools help businesses to track their performance on the internet. They can also help you identify problems and necessary improvements needed to scale up your business and strengthen online presence.

Let’s check out the best website analytics tools for 2022!

#1 Matomo

Matomo gives users complete control of all data generated on their websites. Currently, the tool has over 1 million active users. Not only does it track the customer journey on the website, but it also offers full ownership and protection for sensitive data.

This web analytics tool has privacy laws, including GDPR, HIPAA, CCPA, and PECR. It comes with many customization options too. You can check the behavior of visitors on your website - from location to time spent, and more. This tool helps you maximize your SEO efforts with the right keywords for the website’s content.

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#2 Hotjar

Hotjar is a relatively new tool for web analytics. But, it is very useful and effective for companies trying to get a clear image of website traffic. In addition, there are polls and surveys to get valuable feedback from online customers. With this tool, your marketing analytics team can make necessary changes to increase the conversion rate.

There is no limit to access to the tool by several people in your firm. In addition, Hotjar has conversion funnels that help you to know what drives visitors away from your site. Heatmaps will help you know where the visitor clicks on the web page, how far they scroll, and more.

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#3 Mixpanel

If you want to know how visitors interact with your websites, then Mixpanel is the tool for you. You can check numbers, understand the latest SEO trends, and do a lot more with this tool.

After tracking the metrics, you can check the KPIs trends over time to identify improvement areas on your website. Also, you can set timelines, let’s say two weeks, to see how your customer base is growing on the website.

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#4 Google Analytics

Google Analytics is one of the best, free, and easy-to-use web analytics tools available in the market. Many enterprises use it to efficiently and accurately track their business growth on online platforms.

You can view and create custom website reports as per your requirements by selecting the required fields and metrics. Also, you can create custom URLs and see from which source you get the maximum traffic.

The website analytics tool offers you the choice to view the entire visitor behavior, including the point they entered to the point they exited.

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#5 Woopra

Woopra is a real-time web analytics tool used by many organizations for optimizing customer behavior. It offers live visitor stats trend reports, which help you identify the key metrics that change with time. Besides this, you can have a live chat with visitors to know what they want and why they leave your page.

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#6 SEMrush

SEMrush is an all-in-one website analytics tool for improving the online visibility of your website. It focuses on organic traffic and keywords. Also, it can find which websites are getting traffic from specific keywords. With SEMrush, you can know how much traffic keywords and topics can get for your site.

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#7 Smartlook

With advanced features of Smartlook, users can see if anything went wrong in the UX or implementation. It makes traffic tracking much easier for you and the marketing team.

With just one click, you can get recordings of all the drop-offs and make improvements for better conversions. There is automatic event tracking, and you can also see statistics for your recently launched site.

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#8 Chartbeat

Chartbeat is a real-time web analytics tool that helps to improve audience engagement, inform editorial decisions, and increase loyalty. It tracks everything, from how long visitors spend time on the site to where they browse.

With specific needs of audiences and marketers in mind, Chartbeat offers traffic analytics for conversion, video engagement, referring sites, and more.

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#9 Crazy Egg

It’s another excellent web analytics tool that can help you know visitors’ behavior with heatmap technology. Crazy Egg is famous for scouting the website’s usability. More than 300,00 website owners are using it to improve their analytics for online platforms.

Crazy Egg provides a heat map, scroll map, overlay, and more to track a website’s operation. All in all, this helps you boost the profit from your site.

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#10 Kissmetrics

Kissmetrics starts believing that every metric you measure isn’t a click or page view. It’s a person! So, this tool creates a visitor profile for every customer or reader to your website and tracks all their activity when they sign up.

With this tool, you can know what the visitors bought and what they like about the product. Also, it helps you know what makes them move away from your site.

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#11 Microsoft Clarity

Microsoft Clarity is a tool that records how website visitors interact with them. It is free, simple to use, and quick to set up.

Heatmaps are provided by the tool to highlight the page areas that generate the most visitor engagement.

Microsoft Clarity can be used to determine which website elements are operational, determine what needs to be repaired, and test new ideas or upgrades.

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Conclusion

Web analytics is important to stay competitive in the online marketplace in 2022. You can choose the right tool that best accommodates your preferences, needs and budget.

With Christmas right around the corner, small businesses need to kickstart ideas for increasing sales and converting leads. Small businesses can turn their talents, time, and resources to grow their consumer base and profits with effective marketing.

With many shopping online, Christmas is a great opportunity to capitalize on customers’ urges. By the end of 2021, holiday retail sales in the United States is projected to hit about 843.4 billion U.S. dollars. Christmas, being the biggest festival, constitutes the largest portion of this ever-increasing figure.

Source

So, businesses need to define clear goals for sales and work towards achieving targets during the festive season. Let’s look at a few affordable yet effective Christmas marketing strategies for small businesses:

Launch Christmas-Inspired Gift Guide Catalogues

Creating a gift guide for people can be immensely rewarding to customers. Harried customers struggling with gift ideas can use these guides to buy advertised products for their loved and dear ones.

Another way you can make the product guides better is by introducing categories- like “tech-savvy” or “Hostess gifts” and more. Dedicate space for celebrity favorites in your gift guides.

The products preferred by celebrities tend to sell better, so remember to stock up on those. You can refer to a celebrity’s social media feeds or peruse images of them for identifiable brands. Cross-reference these with your inventory for the catalog.

Sell Holiday-Themed Services

Christmas is the best time to produce short, helpful content incorporating your brand and the holiday theme. Keep the videos short, meaningful, and useful. Slip in thoughtful product promotion. The video must address an issue faced by clients that your product can solve.

Highlight why your product is helpful and the advantages it has over competitors. Post your videos across different platforms to maximize your brand’s reach and engagement.

Collaborate With Another Small Business

This does not mean you have to collaborate with a competitor. Think of your product and look into small businesses which offer complementary services.

For example, if you run a hair salon, team up with a nail technician. If you offer combined services at a discount, you can cross-promote and grow both your customer bases. This can introduce you to new potential customers and new partnerships.

Create a Sense of Urgency

Incorporating a countdown timer is one of the most effective techniques to achieve anticipation and exclusivity. It creates a sense of urgency and encourages your site visitors to act right away.

A countdown timer is perfect for advertising a one-time sale within specific time periods. You can promote events, book launches, or webinars requiring registration.

A countdown timer is an exceptionally beneficial tool for boosting holiday sales. This gives buyers the unambiguous indication that your festive deal will be brief and spurs them into action.

Go For Festive Social Media Overhaul

It’s important to create ads or marketing campaigns around your product. You can update your website to reflect holiday cheer. This is the time your customers will be looking for the best deals and product placements. Updating all the images with festive ad campaigns can be an option.

The budget-friendly option is to hire designers. Designers can use photo manipulation to create a Christmas-themed product display. Small businesses should focus on displaying exclusive items that are out of reach during other times.

You can follow up with email marketing to reach customers who have purchased from you before. A pro tip is to optimize your site for mobile users. Shoppers predominantly use their phones for gift browsing and purchases.

Offer Online Gift Cards

Consider making online gift cards available. It’s a great way to shop for that one person who’s challenging to shop for or indecisive. You would also be minimizing waste, which is a nifty bonus.

They are also the perfect gifts for those who have everything and don’t want anything for Christmas. Online gift cards can be a thoughtful last minute gift, or even a substitute for forking over cash.

Final Tip: Follow Up Sale

Between Christmas and when people return to work in the new year, there is a carte blanche. This is a perfect moment to step up your sales momentum. This is the period when most people are sedate, happy, and relaxed with their families - but also lounging on their phones. Launch a follow-up flash sale and aggressively discount any items you want to move quickly.

You can use your email marketing to offer a “Thank You” sale with special deals and campaigns that are valid till January. You can also follow up with “You forgot this in your shopping cart” prompts or remind them of items in the wishlist. These can prompt your customers to make a purchase while still in a holiday mood.

Merry Christmas!

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