Social mentions are an efficient way to know about the audience who are talking about your brand online. It's crucial to monitor them as positive social mentions can generate new customers and greater revenue. Similarly, negative social mentions can give you a brief idea about your brand/service loopholes. So, in this guide, we will learn how to track social mentions of your brand.
With quick responses to social mentions, you can build trust and loyalty among customers, especially those who engage with you regularly. So, put simply, monitoring social mentions can benefit your brand's social media presence and augment its reputation.
With such benefits, you must be curious to know more about social mentions and the way to track them. That's why we have curated this comprehensive guide to help you out.
In this guide, you will learn:
So, let's begin:
Clear from its name; social mentions mean when someone talks about your brand/company on social media platforms. This can be any social media platform, including the popular ones like:
Social mentions are an informative metric that helps online brands to know about their visibility. It consists of a particular keyword that connects to your business/brand. Social mentions are the main objective behind building a strong social media presence.
Note that it's not necessary that you will always get a social media mention for your brand. Sometimes, you might get no mentions at all! However, once you develop a loop of positive feedback, your brand can flourish overnight.
Social media mentions can also have branded hashtags along with them. You can get social media mentions, even if you are not available on that platform.
To understand this with an example, look at the image below:
Could you see how a user has mentioned a problem with the brand SlackHQ? They have also mentioned the brand itself and shared a few feedbacks. That's a social mention. With the help of this mention, SlackHQ can get an insight into how they could improve their services.
Social media mentions act as a versatile market campaign tool for your brand. If you target the right audience, social media mentions can turn users into potential customers. They are also important because:
When your brand gets higher scores in such surveys, it means you are a genuine and reliable name in the industry. With regular activity and immediate responses, social mentions can help you get high survey scores.
Now that you know about the importance of social media mentions let's learn how to track them easily. Here, we will mention two methods:
Make sure to select the method that's feasible for you and move forward with the same.
1. Branded Hashtags
Branded hashtags are custom hashtags that relate to your brand/services. It could be anything, starting from your brand name to slogans. All you have to do is select a phrase/term for your brand and add a hashtag before it. There, you have your branded hashtag!
For example, check out this hashtag by Coke. The popular brand came up with a hashtag campaign called #ShareACoke. It drove a higher number of sales and generated extensive user-generated posts on social media. Besides that, if you click on the hashtag, it would directly show you user-generated posts that have mentioned this hashtag. So, the term #ShareACoke is their branded hashtag.
Branded hashtags are also useful for:
Make sure to keep the hashtags simple and specific, or else it will become harder for your customers to remember.
2. Social Mention Tracking Tool
Branded hashtags do not work sometimes. That's because some people might use your hashtags just to gain recognition. In that case, you might get confused about whether the feedback or mentions are genuine or not. Thus, to track genuine social mentions for your brand, it's best to choose a social mention tracking tool like Backlink.Watch.
Backlink.Watch is one of the best tools where you can track social mentions for renowned social media platforms. It can easily discover the user and influencers who are talking about your brand. Backlink.Watch offers real-time data on your social mentions so that you can analyze them later and make informed decisions. It's also useful to help your brand achieve maximum engagement and higher sales.
Features of Backlink.Watch
More than Just Mentions: Backlink.Watch isn't limited to social mentions alone. It shows other insights like reach, impressions, and the latest mention.
Multiple Social Media Platform Support: With this tool, you can look for mentions on all popular social media platforms like Twitter, Facebook, Instagram, and Reddit.
Analytics for Insight: It generates a detailed graph as per mentions, interactions, shares, and likes. You can sort all mentions as per days, weeks, months, quarters, or even years.
Suitable for All!: Besides social mentions, you can also look for brand mentions on websites or review sections. This includes Google reviews, Facebook reviews, and App Store/Play Store reviews.
Smart Alert: It comes with a smart alert option that instantly notifies you when any new mentions are found. This feature can help you satisfy your customers with immediate responses.
Backlink.Watch has a simple user interface. You can get detailed data on your social mentions in just a few clicks. All you have to do is sign up and log in with your credentials. Once done, follow these steps:
You can also search for any other brand, topic, or keyword by clicking on the "Quick Research" option (finder sign). Simply click on it and type the term inside the finder. You can adjust the settings as per the last 24 hours, week, or month. All in all, it's your one-stop solution to track all brand mentions online.
In addition to tracking social media mentions, it's important to respond to your customers genuinely. As mentioned earlier, social mentions can be both positive and negative. But, if you handle these reviews correctly, even negative feedback wouldn't hamper your brand image. Here are some useful tips to help you with your social mention response
Be Quick and Public: Always be quick and polite with your customer reviews. If the customer has negative feedback or an issue with your product, move the conversation to private.
However, make sure to mention publicly that you have messaged or emailed them for further discussion. You can also ask the customers to DM their email addresses. Just like what Grammarly did in the below image.
Stay Positive and Respectful: If a customer is happy with your brand, show your gratitude and thank them for their valuable words. On the other hand, if you get any negative feedback, apologize and assure them that it will not repeat again. Make sure to be positive in both the responses.
Respond to all Mentions: Missing a social mention is the last thing you would want while responding to the same. Be it good or bad, take the initiative to reply to all the brand mentions. It's best to double-check once you are done responding to all.
Here are some don'ts while responding to social mentions
Tracking your social mentions is important as it keeps your brand ahead of the rat race. We recommend you to use the Backlink.Watch tool for your social mentions. Its easy user interface with in-depth insights can help your brand to grow and thrive in the industry. Enrol for a free trial today!
A positive brand reputation increases customer loyalty and helps position you as a trustworthy brand in the industry. Thanks to today's ruthlessly competitive world, brand reputation has become more important than ever before. When a brand’s reputation shifts from average to excellent, the company gains a 3.2x increase in customer trust.
But, with all companies in your industry striving to build and maintain brand reputation, how do you stand out? You need to follow strategic best practices for online brand reputation management.
First things first! Reputation management is a continuous process. To stay on the top of your online brand reputation, you've to keep putting effort into this.
So, create your own unique brand reputation management strategy using the following best practices.
Planning always helps, no matter what. The same goes true for your brand's online reputation. Create a strategy that focuses on all the platforms and channels you want and should access. Start with popular social media channels like Facebook, LinkedIn, Instagram, and Twitter.
Then, branch out to niche-specific platforms; for example, if you run an online travel agency, choose Tripadvisor, Pinterest, and alike. In this way, you’ll find multiple ways to reach out to your customers.
As the next step, you've to create and share relevant and unique content while keeping your brand personality in mind. Finally, reply to all reviews, customer queries, and any mention of your brand.
Finally, initiate conversations, collect customer feedback, and understand how customers perceive your brand. Accordingly, you can take the necessary steps to improve and strengthen your online brand reputation.
This is one of the best practices for online brand reputation management. Before putting your brand reputation strategy in place, it’s essential to conduct your website’s audit concerning online reputation management.
Does your website reflect your brand personality? Does your website present you as a reliable and trustworthy business?
You’ve to answer these questions. Plus, you want to avoid confusing your target audience. So, follow these ways to be sure that your website's content, design, and functionality are up to the mark:
In these ways, you will add consistency and authenticity to your brand. This further helps build customers' trust and confidence, which are key to online brand reputation management.
Tracking brand mentions provides comprehension of how and where your existing customers and prospects interact with your brand. So, it provides an excellent opportunity to improve your business reputation online.
You get feedback that shows how people perceive your brand. Sometimes, you receive critiques that should not be entertained and add no value to your business. No matter what, you’ve to track your brand mentions to tackle all positive and negative talks about your brand.
By using Backlink.Watch reputation management tool, you can easily track your brand mentions. The platform provides real-time email notifications every time someone mentions your brand on the internet.
By using its brand tracker, you can get valuable insights on:
Your brand tracker dashboard shows the number of brand mentions, social media reach, brand engagement rate, tone of conversations, and influencers talking about your brand.
You can add a filter and select what you want to check. Then, it will show you the link that you can open or do follow-up tasks. For example, you can contact someone who says something negative about your brand. And, you can offer a discount or send incentives to those who are saying positive things about your brand.
Using Backlink.Watch brand mention tracker, you can immediately find out the tone of the conversations you are mentioned in simply by looking at the 'mood.' This is called 'sentiment.' So, follow this as one of the best practices for online brand reputation management.
Here, it’s worth mentioning key metrics for all your brand mentions:
Staying on top of every single feedback can be tricky, even if you're using the best tool. This is especially true of social media, where things often get chaotic.
But the best part is that you can easily get engaged with people on social media. So, it provides an instant and real chance to address any issue quickly. This directly impacts your brand reputation.
By using Backlink.Watch Social Mention tool, you can easily track and measure what people say about your brand. The tool aggregates content from across the web into useful information in place. You can use this tool to:
As mentioned above, understanding your customers' perception of your brand is the key to strengthening your online brand reputation. You can achieve this by tracking people’s comments, feedback, and reviews on your brand.
Their pain points and criticisms direct you to weak points or loopholes in your business or services. These are the areas that often need your attention and improvement. On the other hand, positive comments give you more confidence in what you’re doing right.
People want their actions or comments (negative or positive) to be responded to. When their feedback, reviews, or comments go unanswered, this may hurt your brand's reputation.
But how do you quickly find out which comments are negative and which are positive? This is when Backlink.Watch sentiment analysis comes into the picture.
By performing sentiment analysis, you can quickly sort positive mentions from negative ones. Accordingly, you can better plan a customer or client communication strategy for your company.
Once you’ve figured out the sentiment, don’t wait for answering comments on your brands, especially the negative ones. Answer all complaints with a genuine desire to resolve the issue at hand.
Moreover, it's always a great idea to thank unhappy customers for being willing to discuss the issue with you. This shows that your brand cares for them and wants to take action to fix their issues. As a result, your efforts enhance your online brand's reputation.
Influencer marketing is one of the most proven methods of increasing brand reputation. Partnering with them allows you to focus on a small number of individuals who regularly interact with a larger target audience. Just make sure you find the right influencers and connect with them.
But how do you find the right influencer for your brand? Reach out to those who mention your brand. By using Backlink.Watch, you can easily and quickly discover the top influencers that mentioned your brand.
You can sort them by using various filters available to you.
Next, here’s how top influencers can help build your brand reputation:
Make online brand reputation management easier with Backlink.Watch. Create your free trial account now and start navigating through all your brand mentions, provide fixes, and provoke positive sentiment online.